Catalyst

Catalyst is a thoughtful, opinionated starting point that gives B2B projects the features they need without locking them into a rigid system.

Customer Value

The Catalyst B2B Accelerator is designed for businesses looking to launch or enhance their digital commerce capabilities with speed and flexibility. It is particularly suited for mid-to-large enterprises operating in complex B2B environments, including manufacturers, wholesalers, and distributors.

By leveraging best-in-class composable technology and a fully managed SaaS architecture, Catalyst reduces implementation time by up to 50%. It provides a scalable, feature-rich solution tailored to B2B needs, including advanced business unit management, custom catalogues, and approval workflows.

For businesses seeking a future-proof, adaptable commerce platform that enables rapid go-to-market execution while maintaining flexibility, Catalyst delivers immediate and long-term value.

Composition of the Accelerator

The Catalyst B2B Accelerator is built on a modular, composable architecture that enables flexibility and scalability. It consists of three key layers:

Core Components:

• commercetools Core Commerce – Provides essential B2B commerce functionality, including product management, pricing, and order workflows.
• React Frontend with Visual Page Builder – A fully managed frontend layer that allows business users to configure pages without developer involvement.
• Algolia Search & Recommendations – Enhances search functionality with semantic and keyword-based search, dynamic auto-complete, and personalised recommendations.
• Integration Layer (Node.js APIM) – Connects the commerce platform with ERP, PIM, CRM, and other enterprise systems for seamless data exchange.
• SurePayd Receivables Management – Automates invoicing, payment tracking, and dispute resolution for improved cash flow management.

Add-On Components:

• Headless CMS Compatibility – Pre-integrated with leading CMS platforms (contentstack and contentful) for content and campaign management.
• Business Unit & User Management – Supports granular roles, permissions, and approval workflows.
• Checkout & Payments – Includes secure, SaaS-hosted checkout with integration to various payment gateways.

Custom Extensions:

• B2B-Specific Features – Custom catalogues, bulk pricing, order approval flows, and self-service customer portals.
• Mobile-Optimised Experience – Native or hybrid mobile app support.
• Advanced Personalisation – Enables user-specific content and search customisation based on customer profiles.

This modular structure ensures that businesses can implement a robust B2B commerce solution quickly while maintaining the ability to expand and customise as needed.

Implementation Benefits

Catalyst accelerates B2B commerce transformation by cutting implementation time by up to 50%. Its pre-composed, security-checked architecture reduces development effort, enabling faster go-to-market execution. Built on commercetools' proven composable technology, it ensures scalability and adaptability without vendor lock-in.

With a fully managed SaaS frontend, seamless integrations, and pre-configured B2B features, businesses reduce risks and operational overhead. The modular design allows for tailored customisation while maintaining stability.

By leveraging Catalyst, companies gain a future-proof, low-maintenance commerce platform that streamlines complex B2B processes, enhances customer experience, and delivers rapid return on digital investment.

The Commerce OS your enterprise has been waiting for

Join 500+ enterprises already running on commercetools — and find out how fast you can get there.