Elevate shopping experiences from ordinary to exceptional

Modern retail growth starts here — unified, AI-first commerce that enables exceptional shopping experiences at scale.

Create exceptional shopping experiences — from discovery to checkout

Accelerate revenue growth, reduce complexity and improve efficiency with an AI-first, unified platform for modern commerce.

Turn every touchpoint into revenue growth

Unify commerce across all channels to create consistent, high-converting shopping experiences.

Reduce complexity and lower the cost of change

Simplify operations, eliminate costly workarounds and adapt faster to new markets, channels and customer expectations.

Launch and scale experiences faster

Empower teams to build, test and evolve shopping experiences continuously. Bring new propositions to market faster and scale them globally.

Everything you need to grow and scale

Enable faster expansion, smarter monetization and resilient performance across all channels and markets with an AI-first foundation built for scale.

01

Complex product catalog management

Handle highly complex product assortments, including bundles, variants, digital and physical goods, without duplicating data across channels. Maintain consistency and control across every experience.

Smarter pricing & promotions

Manage dynamic pricing and targeted promotions with ease to increase conversions and maximize revenue. Adapt offers in real time based on customer behavior, market conditions and business goals.

Peak performance at scale

Deliver consistently fast, reliable shopping experiences even under extreme load. Support large catalogs, complex variants and seasonal traffic spikes without performance degradation.

New market & channel expansion

Go live in new markets, regions or sales channels faster and with less effort. Reduce duplication of work and operational overhead while managing everything through a single commerce backend.

Agentic commerce readiness

Launch and orchestrate agent-driven commerce experiences quickly using your existing platform. Enable new AI-powered shopping interactions without rebuilding core commerce infrastructure.

Merchants and brands that thrive with commercetools

Proven growth across global retail leaders.

15%

conversion boost

25%

revenue lift

ARK Bokhandel

Norway’s favorite bookstore modernized its eCommerce and saw a 25% revenue boost just one month after switching to commercetools.

Read story](/content/customer-stories/ark-bokhandel/index.html)

$10M

revenue unlocked by

100+

enhancements

L.L. Bean

The American outdoor apparel retailer released 100+ enhancements, resulting in US$ 10 million in incremental revenue.

Read story](/content/customer-stories/llbean/index.html)

60%

faster checkout time

Woolworths

Australia’s leading supermarket launched an on-demand grocery delivery service with improved checkout load times.

Read story](/content/customer-stories/woolworths/index.html)

Sphere: The foundation for the next era of retail

Commerce is entering a new era shaped by AI, autonomy and continuously evolving customer expectations. Our platform, Sphere, provides the foundation that enables brands and merchants to orchestrate seamless shopping experiences across channels, regions, brands and emerging AI-driven interactions.

Frequently asked questions

What is commercetools B2C Commerce?

commercetools B2C Commerce is a modern commerce solution that helps enterprises deliver exceptional shopping experiences while driving growth, efficiency and scale across all channels.

How does commercetools support business growth?

It enables faster expansion, improved conversions and operational efficiency by unifying commerce capabilities across markets, brands and customer touchpoints.

Is commercetools suitable for global enterprises?

Yes. commercetools is designed for large-scale, multi-region businesses that need to manage complex commerce operations while maintaining consistent customer experiences worldwide, including Sephora, Nespresso, Woolworths and Kraft Heinz.

How does AI fit into commercetools?

AI is embedded to help optimize experiences, improve decision-making and support emerging agent-driven commerce interactions across the customer journey.

What makes commercetools different from legacy commerce platforms?

commercetools is built for flexibility and continuous evolution, powered by a modular, headless platform that allows businesses to adapt quickly, scale globally and innovate without being constrained by rigid legacy systems.