ABOUT SCALABLE BFCM

No stress, just success: The holiday season made simple

Ditch downtime and all-nighters. With commercetools, top brands stay online, perform at scale and give developers their weekends back.

Is your eCommerce system ready for peak shopping events?

Millions of shoppers expect fast, seamless and personalized experiences during seasonal sales, such as Black Friday and Cyber Monday. But legacy systems often struggle under peak traffic, leading to downtime and lost revenue. Prepare your platform to scale, perform and deliver under pressure.

Engineered for peak performance and scale

commercetools is an enterprise commerce platform built to handle peak demand, delivering speed, stability and flexibility when it matters most.

Always-on performance during peak demand

Deliver fast, reliable shopping experiences even during peak traffic events — without disrupting the customer journey.

Confidence at a global scale

Scale seamlessly across markets, channels and campaigns while maintaining stability and consistent performance.

Faster innovation, fewer constraints

Empower teams to launch and iterate quickly without being blocked by infrastructure limitations or rigid system dependencies.

Built-in resilience for critical commerce moments

Stay operational when it matters most, with a platform designed to reduce risk, prevent downtime and protect revenue during peak events.

Let your teams build the future instead of fighting fires

The scalable commerce platform that stays resilient, responsive and ready under peak demand.

Unmatched uptime

Maintain continuous availability during peak events to ensure stable operations and uninterrupted commerce experiences.

Proactive pre-scaling

Our cloud-native infrastructure scales ahead of anticipated demand, absorbing traffic surges before they impact performance.

Agentic AI readiness

A future-ready architecture designed to support AI-driven commerce experiences and emerging buying journeys.

Continuous monitoring & response

24/7 infrastructure monitoring with rapid response capabilities to detect, diagnose and address issues in real time.

Intelligent load management

The right technology foundation enables speed and resilience. Scalable, flexible architectures support rapid innovation today while ensuring your business remains adaptable for the future.

Resilience testing

Ongoing testing validates platform stability and performance, ensuring reliability during both peak events and everyday operations.

Proven performance at a global scale

Cyber Week 2025 results show what’s possible when commerce doesn’t break under pressure.

100%

Uptime throughout Cyber Week 2025.

$4.5B

In total GMV processed, up to 48% year-over-year.

31M

orders processed during Cyber Week.

6,800

Orders per minute handled at peak time.

Scalable commerce for every business model

Explore how commercetools powers both B2C and B2B commerce with the flexibility to scale, adapt, and perform under peak demand.

B2C Commerce

commercetools provides brands and retailers with a scalable, high-performance platform that withstands traffic peaks seamlessly.

B2B Commerce

commercetools enables scalable B2B eCommerce with support for account hierarchies, contract pricing, approvals and self-service purchasing.

When the pressure’s on, these brands trust commercetools

Leading enterprises tap into the scalable, always-on platform to monetize every big sales moment.

L.L. Bean

The outdoor apparel retailer achieved its most successful holiday season, with zero outages, automatic scaling and high performance throughout peak demand. Read Story

Pet Valu

Pet Valu improved omnichannel performance, delivering faster site speed, higher conversions and resilient peak-season stability. Read Story

The Vitamin Shoppe

The health and wellness retailer eliminated downtime through seamless autoscaling during peak seasons, resulting in increased conversions and revenue. Read Story

Frequently asked questions

Can commercetools handle cross-channel promotions during Black Friday and Cyber Monday?

Yes. commercetools is designed to support omnichannel, enterprise-scale promotions during sales peak events, including Black Friday and Cyber Monday.

Why does agentic commerce matter for BFCM?

Agentic commerce matters for Black Friday and Cyber Monday because it shifts a growing share of shopping from manual browsing to autonomous, AI-assisted purchasing.

How does commercetools help enterprises manage inventory during high-demand shopping events?

As a unified commerce platform, commercetools provides real-time inventory visibility across all sales channels, enhancing the customer experience during peak demand.

How can enterprises boost customer loyalty and engagement during peak sales periods?

commercetools helps enterprises strengthen loyalty and engagement during high-demand events by unifying customer data across channels and enabling personalized experiences at scale.